REI Company

Our history: It all started with an ice axe

We’ve been your outdoor co-op for 82 years. REI was founded in 1938 when a group of 23 climbing friends, united by their love for the outdoors, decided to source quality and affordable gear for their adventures.

Today the REI community has 19 million lifetime members, over 13,000 employees and 165 locations in 39 states and the District of Columbia.

While much has changed since REI’s beginnings, our passion for life outside lives on in everything we do.

REI Co-op: A different kind of company

Being a member-owned co-operative allows us to focus on shared values, not share value.

Annually, more than 70 percent of our annual profits are invested back into the outdoor community through dividends to REI members, employee profit-sharing and retirement, and investments in nonprofits dedicated to the outdoors.

Every year since 2015, we close all our stores on Black Friday. We give all our employees a day off to #OptOutside with family and friends on the busiest retail day of the year. We continue this tradition because we believe in putting purpose before profits. More than 700 organizations and millions of people have joined us. We hope you will, too.

By staying true to our roots, we've earned a place on FORTUNE magazine's list of the "100 Best Companies to Work For" every year since the rankings began in 1998. We work hard to earn our reputation for quality and integrity every day.

REI is an Equal Opportunity Employer