Porter Novelli Company

International public relations firm Porter Novelli provides advertising, event management, investor and media relations, and other services through some 90 offices in about 60 countries. The firm specializes in several major areas: consumer marketing, corporate and public affairs, health care marketing, digital and social media, and strategy for technology companies. Clients have included such heavy hitters as  Procter & Gamble, Hewlett-Packard, and McDonald's. The company was founded in 1972 by John Porter and Bill Novelli. Porter Novelli is a business segment of advertising and media conglomerate Omnicom. Porter Novelli has been busy building its social media practice. In early 2011, it bought Voce Communications, a California-based marketing and communications firm with expertise in technology and social media. The deal improved Porter Novelli's social media practice and enhanced its presence on the West Coast. Porter Novelli aims to transform the opinions, beliefs, and behaviors of those who matter most to the firm's clients. The company uses a data-driven systematic approach employing sophisticated metrics to better understand what motivates people to think and act the way they do.