Hasbro Company

Hasbro, Inc. (Hasbro) is engaged in providing children’s and family leisure time and entertainment products and services, including the design, manufacture and marketing of games and toys. Its offerings include a variety of games, including traditional board, card, hand-held electronic, trading card, role-playing and digital versatile disc (DVD) games, as well as electronic learning aids and puzzles. Toy offerings include boys’ action figures, vehicles and playsets, girls’ toys, electronic toys, plush products, preschool toys and infant products, electronic interactive products, creative play and toy-related specialty products. Hasbro’s principal segments are United States (U.S.) and Canada and International. In March 2008, the Company purchased all of the intellectual property rights related to the Trivial Pursuit brand from Horn Abbot Ltd. and Horn Abbot International Limited. In January 2008, the Company acquired Cranium, Inc.