Goodwill of the Heartland Company

Dr. Edgar J. Helms, a native Iowan, founded the national Goodwill movement in Boston in 1902 to assist people in developing abilities, increasing self-respect and attaining economic independence.

Locally Goodwill was founded in 1965 as Goodwill Industries of Southeast Iowa following work by the Iowa City Kiwanis Club, the Association for Retarded Citizens (now known as the ARC) and Col. Brooks Booker. Fifty years later Goodwill of the Heartland works under that same spirit of partnership, with a focus toward enhancing opportunities for those facing barriers to independence.